Adenah Bayoh’s Response to COVID-19

While Adenah’s restaurants are operating in a limited capacity, this restaurateur and developer is serving free breakfast and lunch to families in need at her 3 IHOP locations. Until school reopens, families in Newark, Irvington, and Paterson will be able to take out pancakes for breakfast and sandwiches for lunch on weekdays. Not only is Adenah also working with Irvington Township Councilwoman Jamilah Beasley to deliver free meals to seniors, but she is also ensuring that all of her employees, whether they can work or not, are paid for the next 2 weeks.

TDG Edge

We’ve leveraged Adenah’s incisive humanitarian work to not only garner media attention, but also to serve as an example of the huge difference that a socially conscious entrepreneur can make to the lives of an entire community.

Media Highlights

Rising Tide Capital’s Response to COVID-19

While Rising Tide Capital has closed its offices and suspended its in-person programming, the organization remains committed to advocating for small business owners and entrepreneurs from disadvantaged communities. Key staff have stepped up as thought leaders to share RTC’s advice and tools about how to support small businesses and ensure their survival during this challenging period.

TDG Edge

As an organization committed to supporting small businesses and entrepreneurs, RTC is uniquely positioned to educate the larger business community in times of crisis. TDG has simply worked to create a platform. We’ve established RTC as a thought leader in the field and leveraged its leadership and staff’s unique expertise to be a go-to resource for reporters.

Media Highlights

Passaic County CASA’s Response to COVID-19

Passaic County CASA has joined a coalition of 5 Paterson NJ nonprofits to advocate for the city’s most vulnerable populations and ensure that their needs are met.

PC CASA has ceased in-person home visits for the month of March and closed their office, but all employees are working remotely. CASA will continue to recruit volunteers, hold information sessions, and facilitate initial volunteer training virtually. If you’re interested in becoming a volunteer advocate, email Jessica Mickley, Director of Outreach and Training, at jessica@passaiccountycasa.org, or call (973) 832-4002 for more information. Support CASA with a donation.

TDG Edge
TDG’s goal is to highlight Passaic County CASA’s continual work to support and advocate for children in the foster care system throughout this public health crisis.

Media Highlights

Big Apple Urgent Care Co-Founder Dr. Tamara Moise Shares Her Medical and Entrepreneurial Expertise

Although the coronavirus outbreak is dominating the headlines and news cycles, there are a lot of misconceptions circulating about the disease. At Big Apple Urgent Care, a state-of-the-art medical facility serving the East Flatbush community in Brooklyn, NY, Dr. Tamara Moise is on the ground educating her community with facts instead of fiction. TDG has leveraged her expertise through a variety of media platforms with excellent results.

TDG Edge
As an urgent care owner in one of the hardest hit counties in the country, Dr. Moise’s knowledge is particularly relevant at this time. TDG has leveraged her expertise through a variety of media platforms with excellent results.

Media Highlights