April 10, 2020
Big Apple Urgent Care Founder Contracts COVID-19 and Shares Her Perspective and Recovery
After contracting and recovering from COVID-19, Big Apple Urgent Care Co-founder Dr. Tamara Moise worked to educate the public on how they can best support frontline workers during this pandemic.
We worked to strategically connect Dr. Moise with the media, at a moment when people are particularly hungry for more information about the effects of COVID-19 on the body and also looking for ways to help. Dr. Moise’s expertise was already deeply relevant to the current moment and as a healthcare entrepreneur re-entering the workforce after an infection, her story was even more compelling.