Social Media Lead & Marketing Coordinator

Type

Full-time
Salaried

Benefits

Healthcare coverage
Paid time off
Work-from-home flexibility

Overview

Tara Dowdell Group (TDG) is a strategic public relations and marketing agency driven by a passion for promoting organizations and businesses engaged in social good. Our clients consist of nonprofits, foundations, public sector agencies, healthcare organizations, and mission-driven businesses.

We are a dynamic and growing agency that prides itself on inventive strategies, team collaboration, results delivery, and values-driven integrity. The Social Media Lead & Marketing Coordinator will join the PR and Content Team to support mission-driven organizations and businesses with reaching their marketing goals through social media strategy, client management, and media literacy. The ideal candidate is creative, self-motivated, and data-driven.

Responsibilities

  • Lead day-to-day social media strategy, planning, and execution for 3-4 clients and TDG
    • Define social media goals and KPIs
    • Develop and maintain client social media calendars
    • Work with TDG’s copy editor and graphic designer to develop content and graphics
    • Schedule, post, and monitor content while also interacting with key audiences
    • Analyze results, measure success, and adapt strategy accordingly
    • Stay up-to-date with industry trends and innovations, and apply them to strategy
    • Research opportunities to engage with new and emerging social media platforms
    • Ensure that the client social strategy is integrated with their marketing and PR strategy
  • Assist with TDG brand and client management marketing
    • Serve as a liaison to clients
      • Attend meetings and take notes
      • Generate and maintain meeting agendas
      • Assist with project management
      • Schedule meetings
    • Provide project marketing support as needed, including but not limited to assisting with the development of campaign strategy, digital activations, event planning, marketing plans, and more
    • Participate in weekly team brainstorming and brand positioning meetings
    • Work with the Digital Design & Website Manager to update TDG website

Qualifications & Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, Creative Writing, or a similar field
  • 3-5 years of experience in marketing or communications
  • At least 2 years proven social media marketing and management experience
  • A solid understanding of Facebook, Twitter, Instagram, LinkedIn, and TikTok and their algorithms
  • Experience with SEO, PPC, and measuring KPIs
  • Ability to make analytically driven marketing decisions
  • A keen eye for appealing content/social media assets
  • Ability to manage several tasks or projects concurrently and prioritize work effectively
  • Be self motivated, patient, enthusiastic, and flexible individual that excels in fast-paced environments and can maintain the company’s cross-functional approach
  • Strong attention to detail, client brand, tone, and values
  • Knowledge of Excel, Google Sheets, Google Drive, Dropbox, Canva
  • Bilingual (English/Spanish) a plus

Compensation

TDG offers competitive salaries and benefits.

HOW TO APPLY

Email a cover letter, resume, and examples of previous social media projects to info@taradowdellgroup.com and include the job title in the subject line. Applications will be reviewed on a rolling basis until the position is filled. Please note that 3 references and 1 writing sample will need to be provided upon request.