Social Media Lead & Marketing Coordinator

Type

Full-time
Salaried

Benefits

Healthcare coverage
Paid time off
Work-from-home flexibility

Overview

Tara Dowdell Group (TDG) is a strategic public relations and marketing agency driven by a passion for promoting organizations and businesses engaged in social good. Our clients consist of nonprofits, foundations, public sector agencies, healthcare organizations, and mission-driven businesses.

We are a dynamic and growing agency that prides itself on inventive strategies, team collaboration, results delivery, and values-driven integrity. The Social Media Lead & Marketing Coordinator will join the PR and Content Team to support mission-driven organizations and businesses with reaching their marketing goals through social media strategy, client management, and media literacy. The ideal candidate is creative, self-motivated, and data-driven.

Responsibilities

  • Lead day-to-day social media strategy, planning, and execution for 3-4 clients and TDG
    • Define social media goals and KPIs
    • Develop and maintain client social media calendars
    • Work with TDG’s copy editor and graphic designer to develop content and graphics
    • Schedule, post, and monitor content while also interacting with key audiences
    • Analyze results, measure success, and adapt strategy accordingly
    • Stay up-to-date with industry trends and innovations, and apply them to strategy
    • Research opportunities to engage with new and emerging social media platforms
    • Ensure that the client social strategy is integrated with their marketing and PR strategy
  • Assist with TDG brand and client management marketing
    • Serve as a liaison to clients
      • Attend meetings and take notes
      • Generate and maintain meeting agendas
      • Assist with project management
      • Schedule meetings
    • Provide project marketing support as needed, including but not limited to assisting with the development of campaign strategy, digital activations, event planning, marketing plans, and more
    • Participate in weekly team brainstorming and brand positioning meetings
    • Work with the Digital Design & Website Manager to update TDG website

Qualifications & Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, Creative Writing, or a similar field
  • 3-5 years of experience in marketing or communications
  • At least 2 years proven social media marketing and management experience
  • A solid understanding of Facebook, Twitter, Instagram, LinkedIn, and TikTok and their algorithms
  • Experience with SEO, PPC, and measuring KPIs
  • Ability to make analytically driven marketing decisions
  • A keen eye for appealing content/social media assets
  • Ability to manage several tasks or projects concurrently and prioritize work effectively
  • Be self motivated, patient, enthusiastic, and flexible individual that excels in fast-paced environments and can maintain the company’s cross-functional approach
  • Strong attention to detail, client brand, tone, and values
  • Knowledge of Excel, Google Sheets, Google Drive, Dropbox, Canva
  • Bilingual (English/Spanish) a plus

Compensation

TDG offers competitive salaries and benefits.

HOW TO APPLY

Email a cover letter, resume, and examples of previous social media projects to info@taradowdellgroup.com and include the job title in the subject line. Applications will be reviewed on a rolling basis until the position is filled. Please note that 3 references and 1 writing sample will need to be provided upon request.

Tara Dowdell Group is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.