In 2020, we were honored to have been selected by the state of New Jersey to provide PR, marketing, and outreach for its COVID-19 relief grant programs for small businesses. Most notably in just 6 months, we organized 32 webinars and generated media coverage reaching over 30 million people. This impact prompted Governor Phil Murphy to spotlight our agency during a COVID-19 briefing. “The Tara Dowdell Group has done really good work, particularly for minority-owned small businesses and the engagement they had with the Economic Development Authority.”
Because of our efforts, the New Jersey grant programs reached and funded small businesses that were locked out of other grant programs and those that were hardest hit by the pandemic.
70% of the small businesses that received grants from the New Jersey Redevelopment Authority had not received any other COVID-related public sector funding
40% of the small businesses that received grants from the New Jersey Economic Development Authority were located in the state’s most economically disadvantaged communities
In November 2019, the Andrew Goodman Foundation (AGF) sued the Wisconsin Elections Commission in Federal Court on the premise that the laws preventing college students from using their student IDs as valid identification for voting, prohibit their rights to vote. AGF, a nonpartisan nonprofit which works to improve civic engagement on 59 college campuses across the United States, filed the lawsuit in federal court to protect the rights of students to vote in accordance with the 26th Amendment, which states that the right of U.S. citizens 18 years old or older to vote cannot be denied based on age.
TDG launched a comprehensive media strategy to incorporate hyper local media with national coverage, and bring attention to the ongoing voter suppression of students and other marginalized communities in Wisconsin.