Category: Uncategorized

Passaic County CASA has joined a coalition with 5 other county nonprofits to ensure that families in need continue to have uninterrupted access to crucial services while minimizing community spread of COVID-19. The coalition is dedicated to sharing resources, coordinating strategy, planning, and establishing a mutual aid network to provide homebound and at-risk populations with food and other essential needs.

TDG Edge

TDG’s aim is to spotlight the important work that our clients do, and PC CASA is no exception. We pitched media to raise awareness of the Passaic County Pandemic Partnership not only to highlight the organizations’ good work, but to also inform their target audiences of the resources available to them.

• ROI-NJ
• Tapinto Paterson

After contracting and recovering from COVID-19, Big Apple Urgent Care Co-founder Dr. Tamara Moise worked to educate the public on how they can best support frontline workers during this pandemic.

TDG Edge
We worked to strategically connect Dr. Moise with the media, at a moment when people are particularly hungry for more information about the effects of COVID-19 on the body and also looking for ways to help. Dr. Moise’s expertise was already deeply relevant to the current moment and as a healthcare entrepreneur re-entering the workforce after an infection, her story was even more compelling.

• MSNBC
• NBC News
• Millennial Source

With the closure of colleges and university campuses and election primaries being either postponed or attracting decreased participation due to COVID-19, AGF is organizing its programs to meet new challenges faced by college students and minority voters.

TDG Edge

Because of the widespread implications of AGF’s work, TDG hosted a media briefing to educate the media about voter suppression and the impacts of COVID-19 on the election. We secured the participation of 13 national outlets, including The New York Times, MSNBC, Rolling Stone, and The Guardian. We also generated 5 stories as a result of the call.

• Philadelphia Citizen
• SFGate
• Yahoo Entertainment
• WhoWhatWhy

While Adenah’s restaurants are operating in a limited capacity, this restaurateur and developer is serving free breakfast and lunch to families in need at her 3 IHOP locations. Until school reopens, families in Newark, Irvington, and Paterson will be able to take out pancakes for breakfast and sandwiches for lunch on weekdays. Not only is Adenah also working with Irvington Township Councilwoman Jamilah Beasley to deliver free meals to seniors, but she is also ensuring that all of her employees, whether they can work or not, are paid for the next 2 weeks.

TDG Edge

We’ve leveraged Adenah’s incisive humanitarian work to not only garner media attention, but also to serve as an example of the huge difference that a socially conscious entrepreneur can make to the lives of an entire community.

• Black Enterprise
• Shoppe Black
• Tapinto Paterson
• Blavity
• Black Business

While Rising Tide Capital has closed its offices and suspended its in-person programming, the organization remains committed to advocating for small business owners and entrepreneurs from disadvantaged communities. Key staff have stepped up as thought leaders to share RTC’s advice and tools about how to support small businesses and ensure their survival during this challenging period.

TDG Edge

As an organization committed to supporting small businesses and entrepreneurs, RTC is uniquely positioned to educate the larger business community in times of crisis. TDG has simply worked to create a platform. We’ve established RTC as a thought leader in the field and leveraged its leadership and staff’s unique expertise to be a go-to resource for reporters.

• The Star-Ledger
• Business Insider

Passaic County CASA has joined a coalition of 5 Paterson NJ nonprofits to advocate for the city’s most vulnerable populations and ensure that their needs are met.

PC CASA has ceased in-person home visits for the month of March and closed their office, but all employees are working remotely. CASA will continue to recruit volunteers, hold information sessions, and facilitate initial volunteer training virtually. If you’re interested in becoming a volunteer advocate, email Jessica Mickley, Director of Outreach and Training, at jessica@passaiccountycasa.org, or call (973) 832-4002 for more information. Support CASA with a donation.

TDG Edge
TDG’s goal is to highlight Passaic County CASA’s continual work to support and advocate for children in the foster care system throughout this public health crisis.

• Tapinto Wayne
• Tapinto Paterson
• North Jersey Community Papers

Although the coronavirus outbreak is dominating the headlines and news cycles, there are a lot of misconceptions circulating about the disease. At Big Apple Urgent Care, a state-of-the-art medical facility serving the East Flatbush community in Brooklyn, NY, Dr. Tamara Moise is on the ground educating her community with facts instead of fiction. TDG has leveraged her expertise through a variety of media platforms with excellent results.

TDG Edge
As an urgent care owner in one of the hardest hit counties in the country, Dr. Moise’s knowledge is particularly relevant at this time. TDG has leveraged her expertise through a variety of media platforms with excellent results.

• PIX 11
• PIX 11
• NEWS 12 BROOKLYN
• YAHOOFINANCE

Passaic County CASA is seeing an increase of very young children in foster care due to the opioid crisis. The organization, which exists to recruit, train and support volunteer advocates for children in foster care, wanted to raise attention to their latest challenge, while reminding the public of the need for more advocates. On December 18, not only was PC CASA featured on NJTV, but Executive Director Erica Fischer-Kaslander’s op ed was published in the Star Ledger—the state’s largest newspaper.

• Star Ledger
• NJTV News

On September 20th Passaic County CASA held its annual Voices for Children Gala at the Preakness Hills Country Club in Wayne. The event honored Paterson residents Karen Walker and the late Charles Walker for their extraordinary commitment to sheltering and advocating on behalf of children in the foster care system.

• West Milford Messenger
• TapInto Wayne