New Jersey Economic Development Authority

NJEDA’s number one goal is inclusive and sustainable economic development. Because of the pandemic, the Authority substantially increased its focus on small businesses in economically underserved communities. Our strategy working with NJEDA was to create an inspiring and eye-catching design that was consistent with the Authority’s established brand aesthetic in order to communicate the importance of the crucial opportunities available for New Jersey’s business community.

Public Relations Highlights

Our strategy working with NJEDA was to appeal to the urgency of the current economic situation and do hyperlocal outreach to targeted New Jersey publications. Not only are these opportunities newsworthy, but they are necessary to the survival of New Jersey’s economy.