New Jersey Economic Development Authority
NJEDA’s number one goal is inclusive and sustainable economic development. Because of the pandemic, the Authority substantially increased its focus on small businesses in economically underserved communities with the understanding that these businesses deliver tremendous value to our state in spite of historically lacking equal access to resources and opportunities. For these reasons in partnership with the state, NJEDA has launched a series of grant programs and opportunities aimed at supporting New Jersey’s small business community through the economic downturn of the pandemic. Our strategy working with NJEDA was to create an inspiring and eye-catching design that was consistent with the Authority’s established brand aesthetic in order to communicate the importance of these crucial opportunities for New Jersey’s business community.
Our strategy working with NJEDA was to appeal to the urgency of the current economic situation and do hyperlocal outreach to targeted New Jersey publications. Not only are these opportunities newsworthy, but they are necessary to the survival of New Jersey’s economy.